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Have you ever sat down at your computer to write the daily business blog post with absolutely no idea what you are going to write about? Of course daily updating is central to building your business blog into an internet traffic hub for your industry or niche. Unfortunately, everyone eventually runs completely out of new and interesting material. Operators of the Denver SEO blog experience this from time to time. Here is how we work through a process to get ideas flowing again.

People do business with your organization if:
- Your product or service is valuable, and
- Your business can be trusted to provide that value.
Focusing your blog or page topics on these two areas always makes good copy. Still, generating new and fresh ideas is problematic, but looking at one's customers can provide a great many ideas.

Every organization has a 'story' that is interesting. If you've managed to cultivate good relationships with your clients, endeavor to discover exactly why they continue to patronize your company or purchase from you. Your customer's "stories," if told on your business blog, make wonderful statements about value and why your organization is the best at what it does.

So how actually to accomplish this? Look at each customer and think about times in the business relationship when:
- Special value was provided
- Feedback was delivered
- Customers achieved success

Special Value:
The law of unintended consequences holds that there are actions and reactions that were unforeseen prior to initiating them. From the customer's perspective, these may take the form of 'good 'results that were unforeseen or unplanned when the business relationship began. These would be interesting stories of value that you may not have realized you provided.

Instances of this might be something like - your product occupies less floor space than your competitor's product, which makes your product more profitable per square foot of display space. Or... your service is available on very short notice when competitors only serve customers during normal business hours.

Highlighting your product or service features and advantages is the end game, but using your clients and customers to share the story gives credibility to your value proposition.

Once identified, you should be able to tell the story from the customer's standpoint. Profits were enhanced because floor space didn't have to be re-allocated to sell your product. Or, by receiving the service on an overnight basis, valuable time was gained by not waiting for the service. In the end, Special Value stories always focus on your customer's ability to realize profit by utilizing your organization.

Feedback:
A sound business relationship delivers valuable feedback regarding your product or service. Customers examine the value you deliver differently than you,| so it is useful to request feedback on a frequent basis. This of course can be intimidating. A business owner doesn't necessarily wish to raise issues where service might be 'falling short,' but without getting that information quickly, the organization may not get an opportunity to extend and grow the relationship. Procuring honest feedback is a good role for a senior manager or owner and has to be executed with the objective of ascertaining the true value of the product or service from the customer's perspective.

Occasionally, this exercise reveals highly valuable information. In retail businesses, this feedback might include issues such as ineffective packaging or shipping irregularities. Items not directly related to product quality might arise as obstacles to future business. Customers will be quick to let you know if the cost is too high, but other areas might require some gentle nudging. Once you have this information, it can become a great story.

These case studies might also be a good opportunity to point out why certain service or product changes were made and the improvements made for the client would make a good story. These studies might also include statements on how your organization was able to increase success for a client or customer by making required product or service upgrades that were not requested. This not only illustrates your responsiveness to client concerns, but establishes and builds credibility surrounding your ability to provide for your customers.

Customer Success:
Of course every customer wants to be successful . Your job is to demonstrate how your company helps her/him accomplish his goals. Customer case studies that show how your product or service helped take advantage of a certain situation or opportunity are highly valuable and enjoyable to read. Additionally, presenting yourself as an integral part of the customer's 'staff' also proves the part your organization plays in the client's profitability story. Customer success stories should be a regular inclusion in your business blog.

Once you have assembled your post and shared the story - optimize it! There is a relatively simple method of doing this. Title the post using the form of a commonly asked question. This might wind up looking something like "How a corner store increased weekday sales "or "How can I sell more during my offseason?" These of course are generic ideas for titles, but by setting the question or statement in a form that prospective customers might use in a search, some search engine traffic might be attracted simply because of the way you set the title.

So use your blog to not only tell your story, but tell your customers' stories as well.

Denver SEO Consultants have used this methodology to create new and relatively interesting, fresh content. Posting every day can be a challenge, so find the stories where you can. And what better place to look than to your customers!

About the Author

SEO Denver - Consultants in Web Marketing

Increase Sales, Improve Revenue and Cash Flow

http://seoconsultantsdenver.thewebinfocenter.com